The MERGE Greenwich consortium involves six organisations with significant and complementary expertise. Led by Addison Lee, partners include Ford, TRL, Transport Systems Catapult, Immense Simulations and DG Cities (part of the Royal Borough of Greenwich).

Addison Lee

The global leader in premium mobility, carrying 10 million passengers each year, covering 200 million miles across 83 countries, operating a fleet of 5,500 vehicles.

Addison Lee is proud to be leading the MERGE Greenwich project. The organisation brings a wealth of real world commercial knowledge of operating a large fleet on a global scale, which will enable the project to accelerate the validation of the AV ride-sharing model beyond any previous project.


Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit​​

Ford is proud to be a participant in the MERGE Greenwich project and brings to the consortium expertise to develop vehicle requirements fit for purpose in an AV ride-sharing model.

DG Cities

DG Cities is a commercial subsidiary of the Royal Borough of Greenwich, one of Europe’s leading smart cities. Greenwich was one of the first boroughs to realise that the challenges cities face – traffic congestion, environmental pollution and – cannot be solved through traditional methods alone.

Greenwich instead realised that making use of new technologies and digital services are essential to cope with the challenges ahead. The MERGE Greenwich project will benefit enormously from DG Cities’ work to understand how AV ride-sharing should be deployed within diverse and complex urban environments to maximise the benefits for cities and their residents. They will lead on work to ensure that the business model is compatible with the needs of the Borough.


TRL is the global centre for innovation in transport and mobility. It provides world-leading research, technology and software solutions for surface transport modes and related markets of automotive, motorsport, insurance and energy.

For the MERGE Greenwich project, TRL will leverage its significant mobility expertise from the Greenwich based Smart Mobility Living Lab: London and numerous related projects, including GATEway to further analyse and develop the business case for autonomous ride-sharing.

Transport Systems Catapult

The Transport Systems Catapult is the UK’s technology and innovation centre for intelligent mobility. The organisation has a strong team of experts from across transportation and related fields, which are focussed on promoting sustained economic growth and well-being through integrated, efficient and sustainable transport systems.

The MERGE Greenwich project will benefit from the Transport Systems Catapult’s extensive modelling experience and data relating to ride-sharing and AVs. Professionals within the Modelling and Visualisation team will develop a base model for the study area and test the city compatibility of the proposed ride-share concepts as well as the integration with public transport.

Immense Simulations

From a holistic understanding of the behaviour of transport networks, Immense Simulations have created the first of a new generation of large-scale transport mobility simulators.

Immense’s persistent and predictive simulations deliver detailed and accurate pictures of the city-wide transport eco-system across multiple time horizons. Whilst these simulations are inherently complex, Immense have developed intuitive and accessible tools to facilitate enhanced strategic and operational decision-making across organisations.

Immense will enable the consortium to test and assess the commercial viability of multiple strategies using their city-wide ride-share simulations leading to optimum real world performance.