The MERGE Greenwich Project

The way we travel is changing, our priorities and needs are expanding rapidly and it is crucial that technology keeps up to meet our demands and ensure public transport is as efficient as possible. Based at the Smart Mobility Living Lab: London, the 12-month MERGE project will be delivered by an Addison Lee led consortium, and will use the Royal Borough of Greenwich to model, test and assess options.

The MERGE Greenwich project will simulate how AV’s can deliver commercially viable services that complement and enhance existing transport solutions. The consortium will investigate ways to improve travel around cities, reduce total vehicle journeys and emissions, using innovative developments in electric and autonomous vehicles. The project will focus on the social, commercial and infrastructural challenges posed by AVs, and will consider the safety, accessibility, environmental and ride-sharing, factors of autonomous public transport.

The project will deliver a comprehensive simulation showing how AV ride-sharing can be integrated into the transport system; alongside detailed analysis of the benefits to communities and the environment through reduced emissions and journey times. An overall business model, including vehicle requirements and possible barriers to adoption will also be published. From this, real-world AV ride-sharing testing could be carried out which will provide the crucial next step towards mass roll out of AVs.


MERGE Greenwich is a ground-breaking project, led by global mobility services operator Addison Lee, which aims to re-think urban transport. Jointly funded by the government and by leading industry partners, the project will simulate how passengers can cut their transport costs and journey times by sharing driverless or autonomous vehicles (AV) with other passengers, and how these vehicles can be integrated with buses, tubes and trains.

Over the next twelve months, the £1m MERGE Greenwich project will analyse Londoners’ travel habits and design a blueprint for a scalable, commercially viable AV ride-sharing services to fit into the city’s public transport strategy and plans.


Whilst the technology for autonomous vehicles is progressing rapidly, the purpose of this project is to understand the best way to use this technology at scale for society. London has a major congestion and parking problem with single occupancy vehicles, causing delays and pollution.

Autonomous ride-sharing services offer the opportunity to provide the public with the flexible benefits of private vehicles and to reach areas not covered by public transport. This may offer the opportunity to both improve transport accessibility, reduce the need for private vehicles and parking, and decrease the number of vehicles on London’s roads.


Based at the Smart Mobility Living Lab: London, the consortium members will pool their expertise and experience to simulate a commercially viable AV ride-sharing service.

The project will bring together a unique combination of public and private data to model, test and assess the most effective ride-sharing solutions. The team will also consider social, commercial and infrastructure challenges, as well as safety, security, accessibility and environmental issues.

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So, what exactly will the project deliver?

Project Delivery
A plan on how autonomous vehicles and ride sharing will integrate into public transport systems, focussed on the Royal Borough of Greenwich.
Project Delivery
Advanced simulation and analysis to demonstrate how this integrated solution can benefit consumers, society and the environment.
Project Delivery
Ideas on how to improve the efficiency of the way we travel around cities and how to reduce total vehicle journeys and reduce emissions.
Project Delivery
A detailed commercial and business model and optimal vehicle specification.
Project Delivery
A review of customer barriers to adoption and design considerations to overcome them.